This week, you can buy a copy of Wired Magazine’s January edition and see the EFF ad in it. It’s a full page letter to the tech community, urging them to safeguard user data now in light of incoming President Donald Trump’s positions on surveillance and censorship.
This ad was a big lift for me and others at EFF—from figuring out where we would place it, negotiating with Conde Nast’s marketing team, and then working internally with EFF’s legal and graphics team to finalize the ad. I’m really proud of the final version.
Check out the full campaign page.
Text of the ad:
To the Technology Community:
Your threat model just changed.
Incoming President Donald Trump made campaign promises that, if carried out, threaten the free web and the rights of millions of people. He has praised attempts to undermine digital security, supported mass surveillance, and threatened net neutrality. He promised to identify and deport millions of your friends and neighbors, track people based on their religious beliefs, and suppress freedom of the press.
And he wants to use your servers to do it.
Today, we are calling on the technology community to unite with the Electronic Frontier Foundation in securing our networks against this threat.
Encrypt: Use HTTPS and end-to-end encryption for every user transaction, communication, and activity by default.
Delete: Scrub your logs. You cannot be made to surrender data you do not have.
Reveal: If you get a government request to monitor users or censor speech, tell the world.
Resist: Fight for user rights in court, on Capitol Hill, and beyond.
When you stand with users, we’ll stand with you. EFF has fought for the rights of technology creators and users for 26 years, through four different presidential administrations. As a nonpartisan nonprofit, we combine litigation, activism, and software development to defend civil liberties in the digital world.
The future of our democracy depends on an Internet that is free from censorship and government surveillance. Together we can ensure that technology created to connect and uplift people worldwide is not conscripted into a tool of oppression. Join us in defending users.